Rockefeller Center Media Lab
Ahearn Holtzman delivered the Rockefeller Center Media Lab, a cutting-edge creative environment designed to showcase the future of media and advertising. This 3,000 sq. ft. experiential space provides marketers with an interactive venue to explore emerging technologies and new ways to connect with audiences across platforms.
Rockefeller Center Media Lab
Ahearn Holtzman delivered the Rockefeller Center Media Lab, a cutting-edge creative environment designed to showcase the future of media and advertising. This 3,000 sq. ft. experiential space provides marketers with an interactive venue to explore emerging technologies and new ways to connect with audiences across platforms.
Rockefeller Center Media Lab
Ahearn Holtzman delivered the Rockefeller Center Media Lab, a cutting-edge creative environment designed to showcase the future of media and advertising. This 3,000 sq. ft. experiential space provides marketers with an interactive venue to explore emerging technologies and new ways to connect with audiences across platforms.
Overview of Project
- Square Footage : 3,000
- Address : Rockefeller Plaza, New York, NY
Project Highlights:
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Complete Transformation: Full gut and reconfiguration of the 5th floor space.
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Infrastructure Upgrades: Installation of new HVAC, plumbing, and electrical systems.
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Premium Finishes: High-end design elements, including varied floor finishes to guide users through the immersive experience.
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Technology Integration:
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Multi-screen viewing environments.
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OTT (Over-the-Top) platform installations.
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Integration of third-party IoT consumer devices for real-world interactivity.
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The Media Lab is now a state-of-the-art experiential hub, blending high design with advanced technology to redefine how marketers envision and engage with modern media consumption.
